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URA Team Fundraising Program

Raise Funds. Support Athletes. Create Opportunity.

The URA Team Fundraising Program helps teams, booster clubs, schools, organizations, and individual athletes raise funds for camps, travel, recruiting events, equipment, uniforms, training, and athlete development through custom fundraising campaigns, NIL apparel, athlete subscriptions, and merchandise sales.

Unlike traditional fundraisers, URA combines athlete branding, NIL opportunities, merchandise, and storytelling to create modern fundraising campaigns that support athletes while increasing visibility and community engagement.

How the Fundraising Program Works

Step 1: Register Your Team or Organization

Complete the URA Team Fundraising Application to begin building your custom fundraising campaign.

Information required:

✅ Team Name

✅ Organization Name

✅ Booster Club (if applicable)

✅ Designated Point of Contact

✅ Number of Participating Athletes

✅ Fundraising Goal

Examples:

  • Summer Camps
  • Team Travel
  • All-American Bowl Participation
  • Team Uniforms
  • Equipment
  • Training Programs
  • Scholarship Assistance

Step 2: Build Your Campaign

URA works with your organization to create:

✅ Team Fundraising Page

✅ Individual Athlete Fundraising Pages

✅ QR Codes

✅ Shareable Links

✅ Custom Promotional Graphics (custom slogan or weekly game theme)

✅ Social Media Campaign Materials

Each team will receive its own fundraising page and QR code, through which supporters can donate directly. Here are a few fundraising campaign ideas:

  • Lift-a-thon
  • Rep-a-thon
  • Team Mile Relay
  • Restaurant Spirit Nights
  • Crowdfunding Pages
  • Custom Team Apparel Store (parents, friends, alumni, and community supporters can purchase custom apparel to support your team).
  • School Pride Shirt for Homecoming and Senior Night
  • Lineman Pancake Squad Fundraiser (Supporters pledge a donation for every pancake block recorded during the season. At the end of the season, the final total can be commemorated on a custom team T-shirt signed by the offensive line).
  • Turnover Squad Fundraiser (Supporters pledge a donation for every turnover recorded during the season. At the end of the season, the final total can be commemorated on a custom team T-shirt signed by the defensive backs).
  • Touchdown Club Fundraiser (Supporters pledge a donation for every touchdown recorded during the season. At the end of the season, the final total can be commemorated on a custom team T-shirt signed by the quarterbacks and running backs, wide receivers).
  • Sack Master Class Fundraiser (Supporters pledge a donation for every sack recorded during the season. At the end of the season, the final total can be commemorated on a custom team T-shirt signed by the defense linemen and linebackers.

 

YOUR ATHLETE BRAND PAGE COULD LOOK LIKE THIS

Step 3: Launch Your Fundraiser

Athletes share their campaign with:

👨‍👩‍👧‍👦 Family   🤝 Friends.   🏈 Teammates    🏢 Local Businesses    🎓 Alumni    📣 Community Supporters

Supporters can contribute directly to help athletes and teams reach their fundraising goals.

Step 4: Launch NIL Merchandise Campaigns

Athletes may also launch custom NIL Apparel Collections to further support their fundraising campaign.

Examples:

👕 Team Apparel.    🏀 Camp Fundraisers.   🏈 All-Star Game Campaigns.   🎓 Senior Class Collections.   ⚽ AAU Club Sports Initiatives

Revenue generated from merchandise sales helps support the team’s fundraising goals.

Step 5: Track Progress

The designated point of contact receives:

✅ Donation Updates

✅ Subscription Reports

✅ Referral Activity

✅ Merchandise Sales Reports

✅ Fundraising Progress

This allows organizations to monitor campaign performance throughout the fundraising period.

Step 6: Receive Funds

At the conclusion of the campaign:

💰 Fundraising Contributions

💰 Referral Rewards

💰 Merchandise Revenue is distributed in accordance with the fundraising structure agreed upon during onboarding. Revenue-sharing percentages are customized for each organization and documented before the campaign begins.

Frequently Asked Questions

Who receives the fundraising proceeds?

The designated booster club, organization, school representative, or approved fundraising contact.

Can any team or organization participate?

Organizations must register as an approved affiliate before participating in the URA Team Fundraising Program.

Can individual athletes participate?

Yes. Individual athletes may run fundraising campaigns for camps, travel, showcases, all-star games, and training opportunities.

Can teams run multiple campaigns each year?

Absolutely. Many organizations run separate campaigns for camps, travel, playoffs, all-star games, and off-season development.

Can fundraising campaigns be combined with NIL merchandise?

Yes. Combining fundraising and merchandise campaigns often produces the best results.

Can our fundraising campaign be customized?

Yes, We’ll work with you to create a fundraising campaign that fits your organization’s goals. To do so, you must schedule an appointment by emailing us at support@underrecruitedathlete.com or sending us a DM on social media. 

Can we customize our design or provide our own idea?

Yes, if you would like to provide a graphic design, it will need to be approved for print first. We will do our best to recreate it at a small cost if the printer does not approve your design. Your design will replace one of your three complimentary designs for the year.  Additional designs can be created or provided for an additional one-time design setup fee. 

 

Program Policies & Terms

By participating in any URA program, including subscriptions, NIL apparel, fundraising campaigns, referral programs, affiliate partnerships, merchandise sales, and branding services, you agree to our program policies and terms. All subscription fees, custom designs, branding services, profile pages, graphics, videos, and digital products are non-refundable once services have been initiated or delivered.

Referral rewards are paid only for verified subscriptions and must be identified during the athlete’s signup process. If no referral source is provided at the time of registration, the athlete will be considered a direct URA signup. Referral claims submitted after registration cannot be honored. Referral rewards and fundraising proceeds are typically processed within 15–30 business days after verification, fraud review, and payment clearance. Only the designated affiliate, organization representative, booster club contact, or approved point of contact may receive payouts.

URA reserves the right to investigate and deny referral rewards, fundraising proceeds, or participation in any program if fraudulent, deceptive, duplicate, or manipulated activity is suspected. This includes fake accounts, duplicate registrations, chargeback abuse, false fundraising information, referral manipulation, or misuse of fundraising campaigns. By participating, you acknowledge that URA may modify program benefits, referral structures, payout schedules, and eligibility requirements at any time to maintain the integrity of our programs and protect the athletes, families, organizations, and communities we serve.

More Than a Fundraiser

The URA Team Fundraising Program teaches athletes the fundamentals of branding, marketing, entrepreneurship, community engagement, and NIL education while helping families and organizations offset the rising costs of athletic development.

When a team succeeds, an entire community benefits. Our goal is to help organizations raise funds while building lasting visibility for their athletes.