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PROSPECT PATH + UNDER RECRUITED ATHLETE

One Connected Path to Development, Visibility and Opportunity

Talent is only the beginning. Athletes also need a clear plan, an authentic story, and a strong presence that reaches the right people. Prospect Path identifies where your athlete fits. URA builds the brand, profile, and visibility needed to pursue those opportunities. Together, the annual $475 bundle gives families recruiting direction, professional presentation, and a clearer path forward.

 

As a parent, you want more than attention for your athlete; you want a trustworthy plan that supports their athletic development, academics, personal growth, and future. The recruiting journey can feel overwhelming when families are unsure which opportunities are realistic, how to communicate with coaches, or how to position an athlete effectively. Prospect Path and Under Recruited Athlete combine recruiting guidance, athlete development, professional branding, and strategic exposure into one connected service. This bundled experience helps transform an under-recruited athlete into a prepared, confident, credible, and visible prospect equipped to take greater control of their journey, reach the right people, and turn preparation and visibility into meaningful opportunities.

01. Discover

Athletes enter the ecosystem through Prospect Path, URA, camps, showcases, referrals and partner programs.

02. Assess

Prospect Path reviews the athlete’s goals, academics, athletic ability, measurable information, film and development needs to help identify the best possible pathway.

03. Build the Path

Each athlete receives direction based on their current stage, long-term goals, and potential opportunities. The focus is finding the right fit, not chasing attention without a strategy.

04. Build the Athlete Brand

URA transforms the athlete’s information, achievements and personal journey into a credible digital presence through athlete profiles, storytelling, graphics, media and brand development.

05. Increase Visibility

Athlete content is positioned across relevant digital platforms, social media, recruiting channels, events and partner networks to improve discoverability.

06. Connect to Opportunity

A stronger pathway and a more visible athlete profile can help create meaningful connections with programs, coaches, schools, brands and other opportunities aligned with the athlete’s goals.

Two Organizations.  One Centered Mission. Your Journey Starts Here!

Prospect Path

 

Assessment • Development • Recruiting Direction • Best-Fit Strategy

Prospect Path helps athletes and families understand where they are, where they want to go and what steps may help them move forward.

Under Recruited Athlete

Athlete Profiles • Personal Branding • Storytelling • Media • Visibility

URA helps athletes clearly communicate their value through a customized brand profile built for recruiting, visibility, and long-term growth. Each profile gives college recruiters quick access to an athlete’s story, achievements, academic information, highlights, evaluations, and contact details, all in one convenient location.

Beyond recruiting, the profile establishes a lasting digital identity that can be discovered through Google and AI-powered search engines. It also serves as a dynamic storytelling platform that increases the athlete’s visibility and creates opportunities to connect with local businesses and major brands for potential NIL partnerships.

BIO & EVALUATION
ANNOUNCEMENT SECTION
ACCOMPLISHMENTS SECTION
TRANSCRIPTS | OFFERS | HIGHLIGHTS

Together, Prospect Path and URA help athletes move beyond simply hoping to be discovered. We prepare them to understand their value, present themselves professionally, build meaningful relationships, and take intentional steps toward the opportunities that fit their goals.

From under-recruited to fully prepared. From overlooked to strategically positioned. From potential to opportunity.

Trust and Proof

Parents Testimonials 

Athlete Testimonials 

What's Inside The Bundled Service

  • Comprehensive athlete assessment
  • Film, measurable, academic, and recruiting review
  • Personalized recruiting pathway and action plan
  • Best-fit college and program guidance
  • Professional digital athlete profile
  • Athlete evaluation and recruiting information
  • Personal-brand development
  • Authentic athlete storytelling
  • Custom graphics and media content
  • Social media and digital-platform positioning
  • Increased visibility across relevant networks
  • Guidance for communicating with college coaches
  • Recruiting education for athletes and parents
  • NIL and future brand-readiness support
  • Progress reviews and ongoing strategic guidance

 

What Your $475 Annual Membership Includes

The $475 annual price reflects a complete athlete recruiting, branding, and visibility service, not simply access to an app.

The membership combines Prospect Path’s data-driven recruiting tools with Under Recruited Athlete’s personalized branding and media support. Families receive:

  • A one-year Prospect Path Pro membership;
  • A one-year URA membership;
  • A personalized athlete brand page;
  • College-fit and recruiting guidance;
  • Professional athlete graphics and social-media assets;
  • Assistance developing a professional digital footprint;
  • Media exposure and storytelling opportunities;
  • NIL apparel and branding opportunities;
  • Recruiting and educational resources; and
  • Access to exclusive member benefits.
 

Prospect Path Pro alone is valued at approximately $250 annually. The remaining investment supports URA’s personalized planning, athlete-brand development, media production and ongoing services.

We encourage families to begin early because an effective athlete brand cannot be built overnight. Starting before the athlete’s primary recruiting window allows us to document development, strengthen visibility and expand the athlete’s digital presence year after year.

The $475 membership is an investment in a complete system designed to help families make informed recruiting decisions while presenting the athlete professionally and authentically. 

URA Athlete Growth Cycle

Recruiting/Exposure Stage
Athlete Stage
Primary Outcome

Year 1

Exploration

Athlete Discovery

Establish identity and baseline

Year 2

Brand Building

Audience Development

Build recognition and credibility

Year 3

Brand Placement

 Market Positioning

Reach targeted evaluators and opportunities

Year 4

Market-Share Evaluation

Recruiting Conversion

Measure interest and secure the best fit

Frequently Asked Questions

The program is designed for student-athletes and families seeking clearer recruiting direction, stronger preparation, professional branding, and greater visibility. Eligibility may depend on the athlete’s age, academic standing, sport, location, and selected service. This bundled service is designed for athletes and families who need clearer recruiting direction, stronger preparation, professional presentation, and a strategic plan for increasing visibility.

No. Athletes do not need an existing offer or coach contact to participate. The service is especially valuable for under-recruited athletes who need help building a credible recruiting foundation and becoming more discoverable. The process begins with an athlete and family consultation shortly after signing up. We review the athlete’s current recruiting position, goals, film, academics, measurable information, digital presence, and areas of need. From there, we recommend the appropriate pathway and establish the next steps.

As of right now, Prospect Path is only available for football athletes. As for URA, it is currently football-focused but has multiple athletes in other sports, like basketball, volleyball, lacrosse, and soccer. The URA platform can brand athletes from any sport and is currently expanding its reach beyond football. Available services may vary by sport.

Services may support middle school, high school, junior college, transfer, and other eligible athletes. Yet parents should do their research before acquiring any service to make sure it fits their needs. We do understand that not all services fit all athletes, so we offer a FREE Consultation to better understand what your athlete needs. This can be requested by visiting:

 https://urathletes.myshopify.com/products/free-recruitment-consultation-15-minutes

 Recommendations are based on the athlete’s current stage, goals, academics, ability, and recruiting needs.

Timelines vary based on what is needed and if a client has purchased additional service items beyond the basic branding package. We prioritize the athlete’s goals, recruiting timeline, and how quickly required information is submitted. Families receive next steps and an estimated schedule after the initial review. We encourage parents to get started early so we can strategically build and expand their athlete’s brand year after year. This ensures the athlete is well-positioned for maximum visibility and support when their most important recruiting window arrives.

Production begins after enrollment and receipt of the athlete’s required information, including photos, film, statistics, academics, measurable data, and personal background. Missing or delayed materials may extend the completion timeline. On average, if all critical items are received after onboarding, we can start promoting an athlete within 7 to 10 business days. For more in-depth services and promotions within two to three weeks.

Coach-contact services depend on where in the process your athlete is and if coaches are looking for your athlete’s position. We reach out to college coaches year-round, more at the end of the season than in-season. Some athletes may not receive much contact due to skill level, as we frequently send our athletes information based on where we think they would match best based on rosters, measurable, film, GPA, and inside knowledge that we receive. We network all our subscribed athletes when they are in their recruiting window.

 https://www.ncaa.org/eligibility-center/recruiting/#recruiting-calendars

When included, outreach is strategic and professional, but it does not guarantee a response, evaluation, offer, roster position, admission, or scholarship.

Yes. Athletes may be guided on how to identify appropriate programs, introduce themselves professionally, share their profile and film, follow up respectfully, and maintain accurate communication with coaches.

Yes. X can be a valuable recruiting and branding tool because many college coaches, recruiting personnel, and sports-media outlets use the platform to discover and follow athletes.

However, the account should be handled differently based on the athlete’s age:

  • Under 13: The athlete should not have a personal X account because the platform generally requires users to be at least 13. A parent may operate a separate parent-managed athlete branding page, clearly identified as “Parent Managed.”
  • Ages 13–14: The account should be created and actively supervised by a parent. The parent should control the password, privacy settings, direct messages, and all communication with adults.
  • Age 15 and older: The athlete can gradually take greater responsibility, but parents should continue monitoring the account and helping maintain professional standards.

The profile should feature the athlete’s name, graduation year, sport, position, school, verified measurements, GPA when appropriate, and highlight-film link. Content should focus on athletic development, academics, character, team accomplishments, training and community involvement.

Never publish the athlete’s home address, personal telephone number, daily location, travel schedule or other sensitive information. Parents should review followers and direct messages, and younger athletes should never have private conversations or arrange meetings with adults without parental involvement.

The goal is to establish a professional digital footprint early—not to place recruiting pressure on a young athlete.

 

Cancellation requests must be made within 24 to 48 hours of payment. Once enrolled, the services start based on the terms of the plan you are enrolled in. Any service outside of the bundle or basic branding package can be canceled within 2 to 3 days, as these services are not an immediate priority during the week-long onboarding process. Canceling a subscription stops eligible future renewals but does not automatically refund services, content, or production work already completed or started.

Since these services are year-to-year, if yearly renewal payment has not been made within 30 days, all page information associated with the account may be deleted. 

Refund eligibility depends on the service purchased, the amount of work already completed, and the payment provider’s applicable terms. Purchases made through Shop Pay or another third-party payment service may also be subject to that provider’s refund procedures.

Refund requests must be submitted within 48 hours of purchase by:

Your request must include:

  • A screenshot or copy of your purchase receipt;
  • Your full name;
  • The athlete’s full name; and
  • Your telephone number.

Before purchasing, we encourage families to research Under Recruited Athlete and review our services carefully. If you are uncertain whether a service fits your budget, expectations, or athlete’s needs, please schedule a free consultation before making your purchase.

Refund requests submitted more than 48 hours after purchase cannot be honored. By that time, our team may have already invested significant time developing your athlete’s strategy, creating a personalized plan, and producing media or branding assets.

We established this policy to protect the time and resources committed to every athlete while ensuring that the purchasing and refund processes operate as smoothly as possible. 

Families receive a coordinated experience with defined next steps, practical recruiting education, progress guidance, and support designed to keep the athlete’s development, academics, branding, and recruiting goals aligned.

Scholarship Offer Disclosure

Prospect Path and Under Recruited Athlete (URA) provide athlete evaluation, recruiting education, development guidance, personal branding, media exposure, and visibility services. Participation in any program, service, event, or subscription does not guarantee a scholarship offer, roster position, college admission, NIL opportunity, endorsement, or contact from a coach or athletic program.

All recruiting, admission, scholarship, roster, and financial-aid decisions are made independently by colleges, universities, coaches, athletic departments, governing organizations, and other third parties. Results vary based on factors including athletic ability, academics, character, eligibility, position needs, team requirements, market conditions, and the athlete’s continued effort and development.

Our role is to help athletes become better prepared, professionally presented, strategically positioned, and more discoverable. Families remain responsible for verifying eligibility requirements, communicating accurately with programs, and making informed academic, athletic, and financial decisions.